With a fully renewed product line, hannah shows that innovation, sustainability and quality can go hand in hand. This spring, the Dutch skincare brand introduces a new generation of products that feels familiar, yet is clearly designed for the future.
Over the past eighteen months, hannah has been working behind the scenes on a major transformation. The driving force was a rapidly changing world, shaped by stricter regulations, a growing focus on sustainability and an increasingly conscious consumer. For hannah, this was the moment to reassess the entire range. From formula to packaging, every detail was reviewed with effectiveness, ease of use and environmental impact in mind.
The result is a collection that stays true to the brand’s trusted quality while embracing a more contemporary approach. The packaging has been given a clean, modern look and is now made from recycled plastic. In doing so, hannah aligns with the standards of tomorrow without compromising on luxury, functionality or reliability.
The brand is also taking a clear step forward in transparency. Through the QR code on each product, users can instantly access clear information about performance, ingredients and the correct way to use it. Straightforward, honest and perfectly suited to a time in which consumers want to know exactly what they are putting on their skin.
With this renewal, hannah underlines what it stands for: progress with confidence. Sustainable where possible, innovative where needed and always rooted in quality. A trusted name in a new expression, ready for everything that lies ahead.
We are also excited to share an exclusive behind the scenes video from our visit to the factory. It offers a closer look at the craftsmanship, care and innovation behind our renewed product line, while giving a glimpse into our world and the process shaping this new chapter for Hannah.